Alablawg

Commentary on Alabama Law and Society

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Location: Birmingham, Alabama

Friday, June 09, 2006

Another Important Study On Education

Finds:

Apple Computer Inc.'s iconic iPod music player surpassed beer drinking as the most "in" thing among undergraduate college students, according to the latest biannual market research study by Ridgewood, N.J.-based Student Monitor. . . .

The only other time beer was temporarily dethroned in the 18 years of the survey was in 1997 - by the Internet, said Eric Weil, a managing partner at Student Monitor.

That is truly disturbing on a number of levels. No mention of where "learning" ranked.