Commentary on Alabama Law and Society

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Location: Birmingham, Alabama

Friday, June 09, 2006

Another Important Study On Education


Apple Computer Inc.'s iconic iPod music player surpassed beer drinking as the most "in" thing among undergraduate college students, according to the latest biannual market research study by Ridgewood, N.J.-based Student Monitor. . . .

The only other time beer was temporarily dethroned in the 18 years of the survey was in 1997 - by the Internet, said Eric Weil, a managing partner at Student Monitor.

That is truly disturbing on a number of levels. No mention of where "learning" ranked.